A lot of the literature for startups and early stage companies focuses on revenue growth and customer acquisition. But over the last few years, customer success has begun to come into sharper focus, particularly given the movement to SaaS and cloud software, which naturally forces many software companies to think more seriously about customer success.
Nonetheless, churn benchmarks and insights on which metrics matter the most have often been hard to come by. Over the last few months, a few of us in McKinsey’s growth tech practice partnered with some leaders in the startup / venture ecosystem (thanks BCV & Gainsight!) to shed some light on the topic of customer success.
The results of this analysis, published here, were very interesting indeed!